China & Far East Marketing & Sales Officer (Mandarin Speaking)

We are an expanding private higher education college in Malta offering directly and collaboratively Bachelor's, Master's, PhD, and DBA programs both on campus and online. We are seeking a dynamic professional to establish and grow our presence in China and Japan through direct student recruitment and institutional partnerships.

Position Overview
The China and Far East Marketing Officer will be responsible for developing and implementing our marketing and recruitment strategy for China and Japan, managing digital presence, and building relationships with educational partners and agents. This role will be pivotal in establishing our presence in these markets as we aim for aggressive growth by serving as the primary contact for educational partners and prospective students in China and Japan.

Key Responsibilities

• Digital Marketing and Communications (40%)
  
  
  
  • Manage Chinese language website content and updates
  
  
  • Develop and maintain WeChat and Baidu presence
  
  
  • Create engaging social media content in Chinese
  
  
  • Oversee the development of Chinese marketing materials
  
  
  • Manage Japanese digital presence as required
  
  
  • Monitor and report on digital marketing metrics
  
  
  • Ensure brand consistency across all platforms
  
  
  • Provide insights on market trends and student preferences in the Far East region
  
  
  
  


• Student Recruitment (30%)
  
  
  
  • Handle inquiries from prospective students
  
  
  • Guide applicants through the admission process
  
  
  • Conduct online information sessions and webinars
  
  
  • Evaluate and verify academic credentials
  
  
  • Maintain prospective student database
  
  
  • Track conversion rates and recruitment metrics
  
  
  • Maintain records of all recruitment activities and produce regular performance reports
  
  
  • Track and analyse enrolment data and provide recommendations for improving recruitment efforts
  
  
  • Provide pre-arrival support to accepted students
  
  
  
  


• Partner Relations (30%)
  
  
  
  • Manage relationships with educational agents
  
  
  • Develop partnerships with Chinese / Japanese institutions
  
  
  • Monitor agent performance and compliance
  
  
  • Train agents on program offerings and requirements
  
  
  • Negotiate and review agent agreements
  
  
  • Coordinate with internal stakeholders on partnerships
  
  
  • Maintain partner relationship database
  
  
  • Assist in organising recruitment events, webinars, and informational sessions tailored to Chinese and Japanese audiences.
  
  
  
  

Required Qualifications

• Native Mandarin Chinese speaker


• English written and verbal skills


• Bachelor's degree or equivalent experience


• Understanding of Chinese social media landscape


• Experience with WeChat and Baidu platforms


• Knowledge of Chinese education system


• Cross-cultural communication skills

Desired Experience

• Efficient self-management developing new business streams


• Experience in sales or student recruitment


• Digital marketing background


• Understanding of agent management


• Familiarity with the EU education system


• Experience working with CRM systems

Personal Qualities

• Strong interpersonal and networking abilities


• Results-driven with entrepreneurial mindset


• Excellent organisational skills


• Ability to work independently


• Cultural sensitivity and awareness


• Adaptable to changing priorities


• Problem-solving orientation

We Offer

• Competitive base salary


• Performance-based bonuses


• Professional development opportunities


• Career growth potential with institutional expansion


• Flexible working arrangements


• Annual leave and public holidays


• Travel opportunities (when required)

Location

• Malta (office-based)

Position Type

• Full-time, permanent

STC Higher Education - KMP-94982