Digital Marketing Executive

The Digital Marketing Executive will assist in the planning, execution and optimisation of our online marketing efforts.

The Digital Marketing Executive will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The Digital Marketing Executive will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:                                                                                        

• Acquire insight in online marketing trends and keep strategies up-to-date


• Assist in the formulation of strategies to build a lasting digital connection with consumers


• Be actively involved in SEO/ SEM efforts


• Collaborate with designers to improve user experience


• Edit and post videos, podcasts and other content to online sites


• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness


• Measure performance of digital marketing efforts using a variety of Web analytics tools


• Maintain partnerships with media agencies and vendors


• Maintain company websites


• Manage the performance of the social media executives


• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Twitter etc.)


• Prepare online newsletters and promotional emails and organise their distribution through various channels


• Provide creative ideas for content marketing


• Set objective / goals of the digital marketing team members

Qualifications & Assets:

• At least 3 years’ experience working in a similar position


• Ability to work with little supervision


• Ability to provide solutions to challenges


• Ability to make fast decisions


• Bachelor’s degree in Marketing or equivalent


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2C social media, Google AdWords, SEO/ SEM and email campaigns


• Experience of HTML coding and Photoshop would be considered an advantage


• Outstanding communication and interpersonal skills

Hugo's Group - KMP-54261