Brand & Sales Manager

Due to growth in our FMCG Division, we are seeking an experienced and highly motivated professional to join our team as a Brand and Sales Manager. The successful candidate will be responsible for managing a portfolio of leading FMCG brands and overseeing sales strategies, marketing development, and cross-departmental alignment. This role requires a strategic thinker with exceptional leadership qualities, communication skills, and a proven track record of driving results in both brand management and sales.

Key Responsibilities

• Brand Management and Marketing:
  
  
  
  • Develop and implement comprehensive marketing strategies to maximize brand awareness, sales, and profitability.
  
  
  • Manage a portfolio of leading FMCG brands including food items, confectionery, pet foods, detergents, and household products.
  
  
  • Conduct consumer research and market trend analysis to identify emerging opportunities and adapt strategies accordingly.
  
  
  • Collaborate with cross-functional teams to execute integrated marketing campaigns and promotional activities.
  
  
  • Plan and execute events in alignment with promotional calendars and trade channel requirements.
  
  
  • Monitor competitor activities and industry trends to maintain a competitive edge in the market.
  
  
  • Analyse shopper behaviour and utilise insights to optimise in-store communication tools and methods.
  
  
  • Ensure consistency across all marketing channels and manage the company’s brand image.
  
  
  • Allocate and manage the marketing budget effectively, monitoring expenditures and ROI.
  
  
  
  


• Sales Management:
  
  
  
  • Formulate and implement sales strategies aligned with the company's business objectives.
  
  
  • Set sales targets and quotas for the Sales team.
  
  
  • Monitor and assess the performance of sales representatives.
  
  
  • Develop and manage strategies for generating new leads.
  
  
  • Oversee the conversion of leads into customers through the sales pipeline.
  
  
  • Maintain and build relationships with key clients and customers.
  
  
  • Address customer complaints and feedback to improve services.
  
  
  • Conduct performance reviews and provide ongoing coaching to the sales team.
  
  
  • Analyse market trends and competitor activities to adjust sales strategies based on market insights.
  
  
  • Ensure alignment between sales and marketing strategies and initiatives.
  
  
  • Utilise analytics tools to track sales and marketing performance and generate reports to inform decision-making and strategy adjustments.
  
  
  
  

Qualifications

• Minimum of 3-5 years of experience in brand management, sales, or related roles within the FMCG industry.


• Proven track record of developing and implementing successful marketing and sales strategies that drive brand awareness and sales growth.


• Strong analytical skills with the ability to interpret market data and consumer insights.


• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.


• Strategic thinker with a proactive and results-driven approach to problem-solving.


• Experience managing cross-functional teams and driving collaboration across departments.


• Proficiency in MS Office suite and familiarity with marketing and sales analytics tools.


• Good command of both Maltese and English language.

Additional Information

• Demonstrates leadership, organizational, and interpersonal skills.


• Previous experience in sales or product/brand management is advantageous.


• Demonstrates ability to work effectively in a fast-paced environment with tight deadlines.


• Passion for consumer goods and a keen interest in market trends and innovations.

If you are a highly motivated individual with a passion for brand management and sales, and a proven track record of driving results, we invite you to apply for this exciting opportunity. Please submit your CV outlining your relevant experience and why you are the ideal candidate for this position. We look forward to reviewing your application.
Cherubino Limited - KMP-91821