Marketing Executive

The Marketing Executive role is to assist in driving and implementing the Marketing strategy, which will bring The Phoenicia Malta’s vision and values to life through all types of communication for both external and internal audiences at both local and international levels.

The plan will incorporate consistent messaging across all media and will be proactively planned in accordance with the revenue goals, and also to position the hotel as the leading luxury hotel in the Mediterranean. The role includes working closely all relevant personnel to develop and execute the social media strategy, which focuses both on achieving Financial and Awareness Building for the property and its brand.

The Marketing Executive plays their role in being a solid team member of the hotel’s Sales and Marketing department and the Phoenicia Malta team as a whole.

Duties and Responsibilities:

• Operational

  • Based on the revenue strategy, will develop and execute the annual Social Media plan in close collaboration with the PR and Marketing Manager and DOS&M.

  • Is a strong ambassador for representing The Phoenicia Malta brand and proudly brings to life the values of the hotel and its brand.

  • Maintains relationships with local and international influencers and bloggers, assists with visits and responds to requests for information.

  • Consolidates monthly reports on results of online actions – engagement, reach, success with events etc. and presents these to all HOD’s.

  • Maintains regular posts to hotel social media platforms. These posts must be aligned with the vision and positioning of the property.

  • Constantly strive to grow followers of all property social media platforms.

  • Managing the logistics for any photoshoots in the property.

  • Is proactive in the planning and promotion of special events such as Easter, Christmas etc.

  • Provides support to PR/Marketing Manager through the provision of solid and on-brand content for the website and other assets e.g. newsletters, as required.

  • Is focused on producing results in alignment with the strategic goals of the Sales and Marketing department and the objectives of The Phoenicia Malta.

  • Supports the Human Resources team in the development of content to engage internal customers to create pride in working for the property.

  • Co-ordinates and participates as an active member in the monthly PR and Marketing meetings and ensures actions as agreed are implemented in a timely manner.

  • Manages and proactively updates Leadership and HODs on any photo shoots or special events in the property.

  • Ensures all property communications adhere to creative brand guidelines.

  • Provides on-brand content as required for any hotel communications as is necessary.

  • Proactively collates competitor analysis in relation to online presence, special events, and other events of interest and communicates this on a regular basis to the PR and Marketing Manager and DOS&M.

  • Supports the hotel operation in times of demand to ensure client satisfaction.

  • Conducts site visits and site inspections in a way that showcases The Phoenicia Malta as a leading 5-Star hotel in Malta, as required to support the PR and Marketing team.

  • Develops opportunities to proactively position both the Phoenicia Spa and Wellness and the various F&B outlets to drive revenue opportunities according to each outlet's business strategy.

  • Contributes in a positive way to building a strong and positive team spirit within the sales and marketing team.

  • Supports the DOS&M and PR and Marketing Manager in ad hoc activities as necessary.

• Miscellaneous

  • As the hotel’s level of business varies considerably, there is a need for flexibility in attitude, approach and working hours.

  • The above description is not to be regarded as exhaustive. Other tasks and responsibilities of a broadly comparable nature may be added on a temporary or permanent basis, as appropriate.

Position Requirements:

• Preferably in possession of a Diploma or bachelor’s degree in marketing or a related field.

• Positive mindset and willingness to exceed targets.

• Strong understanding of market trends and consumer behaviour.

• High level of skill in the development of content – written and visual.

• Proven knowledge of the effective use of social media in the luxury sector.

• A strong communicator – both in writing and in person.

• Passionate about delivering the highest levels of service.

• An excellent command of English, both written and oral, Maltese preferred.

• Ability to work to strict deadlines in an organised fashion and on one's own initiative.

• Working knowledge of the Microsoft Office System.

• Working knowledge of Canva would be considered an asset.