Marketing Manager

ST Hotels, part of the Stivala Group Limited Holding, is one of the largest hotel operators in Malta. The group operates six uniquely distinguished properties, all delivering a consistent and high-quality service experience.

We are currently seeking a dedicated and experienced Marketing Manager to support our growing team.

The Marketing Manager is responsible for leading and executing the marketing strategy across the Stivala Group portfolio in Malta. This role oversees brand positioning, campaign planning, digital performance, content, social media, partnerships, and on-property activations for multiple business units, with a strong focus on commercial results, brand consistency, and lead generation.

The role requires a hands-on, commercially minded marketing leader who can manage multiple brands at the same time, balance strategy with execution, and ensure all marketing activity supports revenue growth, occupancy, direct bookings, leasing/sales enquiries (for property), and overall brand reputation.

Key Responsibilities

• Develop and implement annual marketing strategies across all Stivala Group brands and businesses

• Ensure strong and consistent brand positioning and identity across hotels, properties, and F&B outlets

• Plan and execute marketing campaigns that support commercial goals (occupancy, revenue, leads, bookings)

• Manage digital marketing channels, including websites, social media, SEO, paid ads, and email marketing

• Oversee content creation and social media strategy, ensuring high-quality and consistent brand output

• Support PR, partnerships, and reputation management to enhance brand visibility

• Coordinate marketing activity across multiple business units and stakeholders

• Manage marketing budgets, performance tracking, and reporting with clear ROI focus

• Lead and coordinate internal teams and external agencies to ensure delivery and quality

Key Deliverables

• Clear annual and monthly marketing plans across all brands

• Strong and consistent brand presence across all channels

• Improved digital performance and lead generation

• Commercially driven campaigns supporting revenue and demand

• Accurate reporting and performance insights for leadership

• High-quality content and strong online visibility

Experience Requirement

• Previous professional experience in a marketing role is essential

How to Apply

Interested candidates are to submit a covering letter and CV via the Apply button by the 17th of November.