Student Recruitment, Digital Media & Content Management Executive

About Learn Key Institute 

Learn Key Institute is an international education provider committed to delivering high-quality learning experiences to students from diverse cultural and international backgrounds. As part of our continued growth, we are seeking a highly motivated, creative and commercially minded  Student Recruitment, Digital Media and Content Management Executive to join our team in Malta. 

This is a multifaceted role combining student recruitment, admissions, digital marketing, social media management, content creation, and influencer engagement and student administration. 

The successful candidate will be responsible for supporting the Institute's student recruitment objectives while strengthening our digital presence, engaging prospective students and ensuring a professional and positive student experience throughout the admissions journey. 

Key Responsibilities 

• Student Recruitment and Admissions 

  • Manage and respond promptly and professionally to enquiries from prospective students through telephone, email, social media, website enquiries and other communication channels. 

  • Provide accurate and comprehensive information regarding courses, entry requirements, tuition fees, admissions procedures, accommodation, student services and relevant visa requirements. 

  • Proactively follow up with prospective students and applicants to maximise conversion from enquiry to application and enrolment. 

  • Manage prospective student communications throughout the admissions and enrolment process. 

  • Assist applicants with the preparation and submission of required documentation.

  • Maintain accurate and up-to-date records of prospective students, applications, admissions and enrolments. 

  • Work towards agreed student recruitment and conversion targets.

  • Develop and maintain professional relationships with education agents, recruitment partners,  schools, colleges and other relevant organisations. 

  • Identify new student recruitment opportunities and contribute ideas to expand the Institute's international student market. 

• Digital Marketing and Social Media Management 

  • Manage and develop the Institute's presence across relevant digital platforms, including Instagram, Facebook, TikTok, LinkedIn and YouTube. 

  • Develop and implement engaging social media strategies aligned with the Institute's recruitment and brand objectives. 

  • Prepare and maintain a structured monthly and quarterly content calendar.

  • Create engaging and informative content, including Reels, TikToks, short-form videos, stories,  graphics, and student testimonials and promotional campaigns. 

  • Monitor social media trends and identify opportunities to increase brand awareness, engagement and student enquiries. 

  • Respond to comments, direct messages and online enquiries in a timely and professional manner. 

  • Support the planning, implementation and monitoring of paid digital advertising campaigns.

  • Track digital performance metrics, including reach, engagement, enquiries and conversions, and provide regular reports and recommendations to management. 

• Content Creation and Management 

  • Develop high-quality written, visual and video content for the Institute's website, social media channels, email campaigns and other marketing platforms. 

  • Create student-focused content highlighting courses, campus life, student experiences, events, activities and success stories. 

  • Assist with the development and maintenance of website content, ensuring that information remains accurate, current and professionally presented. 

  • Prepare newsletters, email marketing campaigns, promotional materials and digital communications. 

  • Coordinate photography, videography and other content-production activities.

  • Conduct interviews with students, graduates, staff and partners to develop authentic marketing content. 

  • Ensure all marketing and communications materials are consistent with the Institute's brand identity, tone of voice and quality standards. 

• Influencer, Ambassador and Partnership Management 

  • Identify and establish relationships with relevant education influencers, digital creators, micro-influencers and student ambassadors. 

  • Develop and coordinate influencer and student ambassador campaigns designed to increase brand awareness and generate qualified student enquiries. 

  • Coordinate collaborations, interviews, campus visits, social media takeovers and promotional activities. 

  • Encourage students and alumni to participate in authentic user-generated content and student advocacy initiatives. 

  • Monitor influencer and ambassador campaign performance and evaluate engagement and lead-generation results. 

  • Ensure all external promotional collaborations comply with the Institute's brand, communication and professional standards.

• Student Administration and Support 

  • Provide professional day-to-day administrative support to students throughout their student journey. 

  • Respond to student queries and provide appropriate information or refer matters to the relevant department. 

  • Support students in understanding and complying with institutional procedures and applicable legal and administrative requirements. 

  • Assist with the preparation and processing of student-related documentation. Maintain accurate, secure and confidential student records. 

  • Ensure that personal and student information is processed and stored in accordance with  GDPR and applicable EU data-protection legislation. 

  • Liaise with relevant internal departments to ensure student matters are resolved efficiently and professionally. 

• Reception and Front Office Management 

  • Provide a professional and welcoming first point of contact for students, visitors, agents and other stakeholders. 

  • Receive, screen and appropriately direct incoming telephone calls and enquiries.

  • Welcome visitors and students and provide assistance at the reception desk.

  • Respond to routine enquiries or direct complex matters to the appropriate member of staff.

  • Maintain a professional, organised and welcoming reception environment.

  • Ensure that front-office procedures are consistently followed. 

Candidate Profile 

The ideal candidate will be a highly organised, proactive and commercially aware professional with strong communication skills, a creative approach to digital marketing and a genuine interest in international education and student recruitment. 

Essential Requirements 

• Previous professional experience in student recruitment, admissions, education, international education, digital marketing, sales, customer service or administration. 

• Excellent written and spoken English. 

• Strong interpersonal, communication and relationship-management skills.

• Demonstrable understanding of social media platforms and digital marketing practices.

• Experience creating engaging digital and social media content. 

• Strong organisational and time-management skills, with the ability to manage multiple priorities simultaneously. 

• High level of attention to detail and accuracy. 

• Professional and confident telephone, email and face-to-face communication skills.

• Proficiency in Microsoft Office and / or Google Workspace. 

• Ability to work independently while contributing effectively within a multicultural team.

• Strong customer-service orientation and a student-focused approach. 

Desirable Qualifications and Experience 

The following would be considered an advantage: 

• Experience working with international students or education agents. 

• Experience using CRM, admissions or student-management systems. 

• Experience with Canva, CapCut, Adobe Creative Cloud or similar content-creation platforms.

• Experience producing short-form video content for TikTok, Instagram Reels or YouTube  Shorts. 

• Experience managing influencer, affiliate or student ambassador programmes.

• Knowledge of international student recruitment markets. 

• Understanding of GDPR and EU data-protection principles. 

• Additional language skills. 

Key Competencies 

The successful candidate should demonstrate: 

• Student-focused approach. 

• Excellent communication and interpersonal skills.

• Digital and social media awareness. 

• Creativity and content-development skills.

• Commercial and recruitment awareness. 

• Strong organisational and administrative capability. 

• Attention to detail. 

• Initiative and problem-solving ability. 

• Professionalism and discretion. 

• Ability to work effectively in a multicultural environment. 

Application Process 

Interested candidates are invited to submit their CV and a covering letter outlining their relevant experience, skills and motivation for joining Learn Key Institute. 

Candidates with experience in international student recruitment, digital marketing, social media management, content creation or the international education sector are particularly encouraged to apply. 

Please submit your CV and covering letter via the Apply button.