Job Description
We are looking for a Content Creator and Marketing Specialist who will handle the overall marketing needs of the company and our clients, to help drive sales and market share.
Responsibilities:
- Developing customer acquisition, engagement and retention plans including strategy, goals, budgets and tactics
- Develop consumer segmentation strategies that can be implemented across all digital marketing channels
- Create persistent, consistent, and frequent stories that can create a lasting impression among different target audiences
- Create and maintain a favourable public image for the company by communicating accomplishments and opinions through various media channels
- Manage numerous clients simultaneously, while optimising towards individual performance goals
- Build and manage paid search and display campaigns
- Assist in updating website content
- Generate insights on customer needs; understand the emotional and rational triggers that can change people’s behaviour and set us apart in a competitive
landscape - Plan and execute digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely
Requirements:
- The ability to understand corporate marketing objectives and strategically propose solutions to clients’ wants
- Experience in marketing together with the potential and attitude required to learn
- Solid knowledge of analytical tools (e.g., Google Analytics, Facebook Analytics)
- Solid knowledge of Facebook Business Manager, Google AdWords, IG tools
- Experience in setting up and optimising Google Ads and Facebook campaigns (certification is considered as an asset)
- Up to date with the latest trends and best practices in online marketing tools
- Great communication skills
- Problem-solving mindset
- Good listener, able to respond to results and consumer research
- Able to understand the story behind the data and processing figures with spreadsheets
- A sense of aesthetics with a love for great results and witty communication
- Good presentation skills
- Good understanding of WordPress is considered an asset
