Content Creator & Marketing Specialist

We are looking for a Content Creator and Marketing Specialist who will handle the overall marketing needs of the company and our clients, to help drive sales and market share.

Responsibilities:

• Developing customer acquisition, engagement and retention plans including strategy, goals, budgets and tactics


• Develop consumer segmentation strategies that can be implemented across all digital marketing channels


• Create persistent, consistent, and frequent stories that can create a lasting impression among different target audiences


• Create and maintain a favourable public image for the company by communicating accomplishments and opinions through various media channels


• Manage numerous clients simultaneously, while optimising towards individual performance goals


• Build and manage paid search and display campaigns


• Assist in updating website content


• Generate insights on customer needs; understand the emotional and rational triggers that can change people’s behaviour and set us apart in a competitive
  landscape


• Plan and execute digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising


• Measure and report performance of all marketing campaigns, and assess ROI and KPIs


• Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely

Requirements:

• The ability to understand corporate marketing objectives and strategically propose solutions to clients’ wants


• Experience in marketing together with the potential and attitude required to learn


• Solid knowledge of analytical tools (e.g., Google Analytics, Facebook Analytics)


• Solid knowledge of Facebook Business Manager, Google AdWords, IG tools


• Experience in setting up and optimising Google Ads and Facebook campaigns (certification is considered as an asset)


• Up to date with the latest trends and best practices in online marketing tools


• Great communication skills


• Problem-solving mindset


• Good listener, able to respond to results and consumer research


• Able to understand the story behind the data and processing figures with spreadsheets


• A sense of aesthetics with a love for great results and witty communication


• Good presentation skills


• Good understanding of Wordpress is considered an asset

VSQUARED - KMP-53763