Job Description
Premier Restaurants Malta, the operator of nine McDonald’s restaurants across the Maltese Islands, is seeking an experienced Marketing Manager to lead the brand’s marketing initiatives and drive sales growth.
The Position
Based in Malta and reporting to the Director of Marketing, the Marketing Manager will be involved in the strategy, development and implementation of the Marketing plan, aimed at boosting revenue. The role calls for a creative, driven and detail-oriented marketing professional who will oversee work with designers and suppliers to create impactful marketing materials, build relationships with local media, and ensure all campaigns align with brand standards. Additionally, the Marketing Manager will coordinate digital and social media campaigns, promotions, merchandising, in-store programs, and community relations activities. The position also involves analyzing sales data, monitoring promotional effectiveness, and advising Store managers on national marketing efforts.
Premier Restaurants Malta
McDonald’s in Malta is operated by Premier Restaurants Malta Ltd. More than 650 crew at nine McDonald’s serve 20,000+ customers in Malta and Gozo every day.
Premier Capital plc is the Developmental Licencee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta, and Romania, operating 185 restaurants, including several McDrive, McDelivery and McCafé operations, and employing 11,000+ people. In 2023, more than 85 million guests were served across the six markets.
Premier Capital is the McDonald’s business within Hili Ventures, the group engaged in food service and retail, real estate and hospitality, shipping and logistics, oil and gas, engineering, and technology in 10 countries across Europe and North Africa with a team of more than 11,000+ people. Hili Ventures is a proud partner of McDonald’s, Apple, Konecranes, Microsoft, NCR, Six Senses and many other global brands.
The Requirements
The ideal candidate will be an experienced marketer with at least five years of experience as a Marketing Manager. The preferred candidate will hold a degree in Marketing, an MBA, or a related area of study and will demonstrate strong analytical and communication skills. A track record in budget management, strategic planning, digital marketing and social media strategies is crucial, along with the ability to lead a team and collaborate effectively with cross-functional teams.
