Digital Content Specialist

About IDEA College
IDEA College is part of IDEA Group – a dynamic collective of distinct yet interconnected companies, each excelling in their specialised domains. Our diverse portfolio includes:

• IDEA College: Malta’s largest private further education institution, shaping tomorrow’s leaders.


• IDEA Advisory: Expert management and business advisory services.


• IDEA Care: Compassionate healthcare and support services enhancing the quality of life.

Together, we are more than just a group of companies; we are a network of innovation, expertise, and progress, committed to integrity and excellence across all sectors. Joining us means being part of a team that values innovation, knowledge, and impactful solutions.

IDEA College, a key member of the IDEA Group, is seeking a creative and motivated Digital Content Specialist to join our dynamic marketing team. This role is integral to enhancing our digital footprint and engaging our diverse audience through compelling content across multiple platforms.

The ideal candidate will be a strategic thinker with a flair for storytelling, capable of crafting content that resonates with our target audience and drives engagement.

Key Responsibilities

• SEO Article Creation
  
  
  
  • Research and write high-quality articles optimised for search engines to boost organic traffic and improve search engine rankings.
  
  
  • Develop content that aligns with the college’s academic programmes, events, and initiatives.
  
  
  • Ensure all written content reflects the brand’s voice and tone.
  
  
  • Implement SEO best practices in all written content, including proper use of headings, meta descriptions, and keyword density.
  
  
  
  


• Creative Collaboration
  
  
  
  • Collaborate with team members to develop storyboards and scripts that effectively communicate our messages.
  
  
  • Incorporate feedback from stakeholders to refine content.
  
  
  
  


• Graphic Editing
  
  
  
  • Design and edit graphics for digital platforms, including websites, email campaigns, newsletters, and social media posts.
  
  
  • Create visually compelling materials that enhance the user experience and adhere to brand guidelines.
  
  
  • Maintain a consistent visual identity across all digital content.
  
  
  • Update and manage the library of digital assets for easy access and use by the team.
  
  
  
  


• Marketing Assistance
  
  
  
  • Assist in planning and executing integrated marketing campaigns that span multiple channels.
  
  
  • Coordinate with internal teams and external partners to ensure timely delivery of marketing initiatives.
  
  
  • Develop marketing materials such as brochures, flyers, presentations, and promotional items.
  
  
  • Ensure all materials are accurate, up-to-date, and effectively convey the intended message.
  
  
  
  


• Content Strategy and Performance
  
  
  
  • Participate in brainstorming sessions to generate innovative ideas for content and campaigns.
  
  
  • Contribute to the development of content strategies that align with organisational objectives and audience interests.
  
  
  
  

Qualifications and Experience

• Education
  
  
  
  • Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
  
  
  
  


• Experience
  
  
  
  • Minimum of 2-3 years of experience in digital content creation, marketing, or a similar role.
  
  
  • Proven track record of producing engaging content that drives audience interaction and growth.
  
  
  
  


• Technical Skills
  
  
  
  • Proficiency in SEO practices and experience with keyword research tools (e.g., SEMrush, Ahrefs).
  
  
  • Proven skills in graphic design software (e.g., Adobe Creative Suite – Photoshop, Illustrator, InDesign).
  
  
  • Familiarity with content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp).
  
  
  
  


• Communication Skills
  
  
  
  • Excellent written and verbal communication skills with a strong command of grammar and style.
  
  
  • Ability to write in a clear, engaging, and professional manner suitable for different audiences.
  
  
  
  


• Personal Attributes
  
  
  
  • Creative thinker with a keen eye for detail and aesthetics.
  
  
  • Strong organisational skills with the ability to manage multiple projects and meet deadlines.
  
  
  • Proactive and adaptable, with a willingness to learn and embrace new technologies and methodologies.
  
  
  • Team player with strong interpersonal skills and the ability to collaborate effectively.
  
  
  
  


• Desirable Skills
  
  
  
  • Experience in the education sector or a strong interest in educational content.
  
  
  • Knowledge of HTML, CSS, and basic web design principles.
  
  
  
  

What We Offer

• Competitive Remuneration
  
  
  
  • Attractive salary package commensurate with experience and qualifications.
  
  
  • Comprehensive benefits, including health insurance and retirement plans.
  
  
  
  


• Professional Development
  
  
  
  • Opportunities for continuous learning and career advancement.
  
  
  • Access to training programmes and workshops to enhance your skills.
  
  
  
  


• Inclusive Work Environment
  
  
  
  • A collaborative and supportive team culture that values diversity and innovation.
  
  
  • Engagement in meaningful projects that have a real impact on students and the community.
  
  
  
  

How to Apply
Interested candidates are invited to submit the following:

• Curriculum Vitae detailing your education, experience, and relevant skills.


• Cover letter explaining your interest in the role and how your experience aligns with the responsibilities.


• Portfolio showcasing samples of your writing, graphic designs, and any other relevant work.

Please send your application to Alexei De Bono via the apply button below.

Join IDEA College and be part of a team that is shaping the future of education and innovation in Malta. Your creativity and expertise could inspire the next generation of leaders!

We look forward to receiving your application and exploring how you can contribute to our mission.
IDEA College - KMP-95720