Job Description
The Digital Marketing Executive will assist in the planning, execution and optimisation of our online marketing efforts.
The Digital Marketing Executive will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The Digital Marketing Executive will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities:
- Acquire insight in online marketing trends and keep strategies up-to-date
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Be actively involved in SEO/ SEM efforts
- Collaborate with designers to improve user experience
- Edit and post videos, podcasts and other content to online sites
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Measure performance of digital marketing efforts using a variety of Web analytics tools
- Maintain partnerships with media agencies and vendors
- Maintain company websites
- Manage the performance of the social media executives
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Twitter etc.)
- Prepare online newsletters and promotional emails and organise their distribution through various channels
- Provide creative ideas for content marketing
- Set objective / goals of the digital marketing team members
Qualifications & Assets:
- At least 3 years’ experience working in a similar position
- Ability to work with little supervision
- Ability to provide solutions to challenges
- Ability to make fast decisions
- Bachelor’s degree in Marketing or equivalent
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords, SEO/ SEM and email campaigns
- Experience of HTML coding and Photoshop would be considered an advantage
- Outstanding communication and interpersonal skills
