Job Description
GCS Europe Ltd has its sales and admin offices located in Malta. We are one of Europe’s leading suppliers of trademark registration, company formation and related corporate services, and a registered Companies House eFiling partner.
We specialise in offering services to Scandinavia and Northern European markets. The company provides cutting edge service through highly developed and technologically advanced automated software systems.
Our sales and admin offices are located on the island of Malta, situated at the heart of the Mediterranean Sea – offering 300 days of sunshine, low tax and an exciting international business environment.
We are looking to employ a Senior Digital Marketing / Social Media Specialist PPC Specialist to optimise our digital marketing and social media activities, and oversee PPC channels and the day-to-day delivery of campaigns.
Responsibilities
- Creating, developing and implementing effective long- and short-term paid search strategies with good ROAS.
- E-commerce strategy: Develop and execute innovative e-commerce strategies aligned with the company’s overall goals and vision. Identify new market opportunities, analyse consumer trends, and implement measures to enhance our online presence.
- Digital marketing: Scale our spending online both domestically and internationally whilst ensuring we are able to maintain profitability. Continuous optimisation of ad channels, namely Google, Meta, Amazon, Microsoft.
- Ownership of current Customer Service channels (email/social media).
- Content creation and blogs.
- Create and optimise landing pages.
- Executing and optimizing multiple PPC campaigns simultaneously.
- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Facebook, Social Media ads, Microsoft Advertising etc), and adjusting bids to optimise ROAS.
- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
- Targeting selected groups through keyword and audience research.
- Tracking daily, weekly and monthly KPIs to identify opportunities for improvement or more efficient spend.
- Reporting KPIs to management on a regular basis via various dashboards.
- Reducing the risk of click fraud and irrelevant spending.
- Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.
Requirements
- Minimum 2 years’ experience as a Digital Marketing Specialist and able to demonstrate PPC expertise.
- Experience with multiple platforms, e.g. AdWords, Facebook Ads, Microsoft advertising.
- You will need strong analytical and numeracy skills, and be confident translating large amounts of data into relevant reports for decision making.
- Expertise using and manipulating paid search dashboards to optimise spend.
- Native Swedish speaker / Norwegian language would be considered an asset.
- Confidence using Google Analytics or similar tools.
- Excellent communication, both verbal and written and experience presenting reports and optimisations.
- The ability to work well under minimal supervision is required.
