Digital Marketing Specialist

FBM Malta is looking to recruit a Digital Marketing Specialist to join their team on a full-time basis.

FBM Global Gaming Brand is responsible for the brand’s activation and marketing strategy across its digital and offline channels. With a legacy of almost 20 years of conquering markets across the world, FBM is now looking for new ways of expansion, and digital marketing will have a decisive role in this future!

If digital is your native language and you have the ambition to work for a global gaming brand, the Digital Marketing Executive role is the right challenge for you.

What you’ll be doing:

• Writing effective SEO content for blogs, websites, and social media accounts;


• Identifying powerful keywords to drive the most valuable traffic;


• Preparing detailed strategy reports and presenting to senior management and stakeholders;


• Running PPC (Pay-Per-Click) campaigns for social media and Google Ads;


• Developing link building strategies;


• Writing powerful calls-to-action to convert visitors;


• Filling websites and other content with effective keywords;


• Testing copy, landing pages, and email marketing;


• Monitoring and reporting on competitors' keywords and SEO techniques;


• Collaborating with brand / design to produce and identify best performing creative campaigns based on ROI analysis.


• Understanding customer value and utilizing strategies to drive quality traffic to the websites;


• Compiling and presenting SEO guidelines;


• Reporting to Marketing Supervisor.

Who are you?

• You love people and diversity;


• You love monitoring performance and have strong analytical skills;


• Have iGaming experience;


• Familiarity with HTML, CSS, JavaScript;


• Experience working in a digit marketing agency;


• Online marketing certification (AdWords);


• Used to working in a fast-paced multi-brand environment;


• You can deliver a strong message adapting it to your target;


• You are goal-oriented;


• Fluent English and basic knowledge of Spanish or Portuguese.

We Value:

• People-oriented behaviour with outstanding interpersonal skills;


• Willing to work during special events (e.g. during trade shows);


• Ability to communicate and collaborate effectively across all departments and across the wider company both verbally and in writing.


• Experienced with setting up a strategy from concept to execution, including SEO project management, budget allocation, setting up KPIs for the market, and deep analysis.

FBM - KMP-56432