Digital Marketing Specialist

  • Basis:  Full-Time
  • Closing Date:  16 Dec, 2020
  • Job Ref:  KMP-56432

Job Description

FBM Malta is looking to recruit a Digital Marketing Specialist to join their team on a full-time basis.

FBM Global Gaming Brand is responsible for the brand’s activation and marketing strategy across its digital and offline channels. With a legacy of almost 20 years of conquering markets across the world, FBM is now looking for new ways of expansion, and digital marketing will have a decisive role in this future!

If digital is your native language and you have the ambition to work for a global gaming brand, the Digital Marketing Executive role is the right challenge for you.

What you’ll be doing:

  • Writing effective SEO content for blogs, websites, and social media accounts;
  • Identifying powerful keywords to drive the most valuable traffic;
  • Preparing detailed strategy reports and presenting to senior management and stakeholders;
  • Running PPC (Pay-Per-Click) campaigns for social media and Google Ads;
  • Developing link building strategies;
  • Writing powerful calls-to-action to convert visitors;
  • Filling websites and other content with effective keywords;
  • Testing copy, landing pages, and email marketing;
  • Monitoring and reporting on competitors’ keywords and SEO techniques;
  • Collaborating with brand / design to produce and identify best performing creative campaigns based on ROI analysis.
  • Understanding customer value and utilizing strategies to drive quality traffic to the websites;
  • Compiling and presenting SEO guidelines;
  • Reporting to Marketing Supervisor.

Who are you?

  • You love people and diversity;
  • You love monitoring performance and have strong analytical skills;
  • Have iGaming experience;
  • Familiarity with HTML, CSS, JavaScript;
  • Experience working in a digit marketing agency;
  • Online marketing certification (AdWords);
  • Used to working in a fast-paced multi-brand environment;
  • You can deliver a strong message adapting it to your target;
  • You are goal-oriented;
  • Fluent English and basic knowledge of Spanish or Portuguese.

We Value:

  • People-oriented behaviour with outstanding interpersonal skills;
  • Willing to work during special events (e.g. during trade shows);
  • Ability to communicate and collaborate effectively across all departments and across the wider company both verbally and in writing.
  • Experienced with setting up a strategy from concept to execution, including SEO project management, budget allocation, setting up KPIs for the market, and deep analysis.