bet365

Marketing Manager (German Language)

  • Basis:  Full-Time
  • Closing Date:  10 Mar, 2021
  • Job Ref:  MMGL0221KMP

Job Description

As a German speaking Marketing Manager you will join the Marketing team to lead pay per click across German speaking markets.

You will report to the Marketing Operations Manager while running a portfolio of activity and managing a team of multilingual executives.

The role offers an opportunity to work on market-leading campaigns across multiple territories and languages.

Proven experience working with large, multi-channel digital marketing campaigns is essential. Previous experience in the gambling sector or other regulated verticals would be beneficial.

Preferred Skills, Qualifications and Experience

  • Proven experience developing and executing marketing campaigns.
  • Both agency and client-side experience is desired but not essential.
  • A demonstrated experience of managing multiple language campaigns outside of native comfort within a Google managed spend tier.
  • In-depth knowledge of sports and awareness of the sporting calendar in Germany.
  • Strong level of mathematics, with experience in analysing numerical data, statistics and presenting / visualising data.
  • SQL knowledge and coding experience, ideally in Python or Javascript desired but not essential.
  • Demonstrated ability to develop and deliver strategy and management throughout the marketing process, identifying and adopting best practices to deliver against the wider company strategy.
  • Strong project management, multitasking and decision-making skills.
  • Fluent German, verbal and written communication skills.
  • High attention to detail, with the ability to manage a demanding workload in a fast-paced and highly regulated environment.
  • Managerial experience is desirable.

Main Responsibilities

  • Delivering and executing the paid media strategy for multiple high performing countries.
  • Overseeing the delivery of your Marketing Executives to launch new activity in key markets across multiple channels / KPIs.
  • Managing and optimising budget allocation across search, social and digital branding to ensure optimum performance for each country within remit.
  • Analysing sports and media trends to improve the reach and effectiveness of the marketing campaigns across multiple channels.
  • Working closely with our dedicated account teams and partners such as Google to lead and progress performance optimisations.
  • Mentoring, training and developing junior staff members, both within your own direct team and the wider department.
  • Working with other marketing managers to collate and optimise global activity based on learnings.