Job Description
As a CRM Coordinator (Sports) you will responsible for planning and executing CRM Sports campaigns across multiple regions on time and to a high standard.
We are keen to welcome candidates for the role of CRM Coordinator (Sports) within the CRM team based in Malta. As a Sports CRM Coordinator, you will support the team in the daily tasks such as planning, testing, executing and analysing CRM campaigns.
You will be able to work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.
The role requires delivering plans across multiple territories; ensuring localised, industry and marketing-focused best practices are applied whilst adhering to all relevant regulatory and marketing standards.
You will be a self-starter who is comfortable with working with large data sets and learning complex systems, with a passion for sports and an understanding of customer behaviour, including knowledge of the promotions that appeal to our customers.
Preferred Skills, Qualifications and Experience:
- Excellent organisation and prioritisation skills with outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
- Passion for sports and a good understanding of what appeals to, and drive engagement with our customers.
- Understanding of sports betting mechanics, promotions and KPIs is an advance.
- Comfortable in using CRM tools; customer data and engagement platforms.
- Previous CRM experience would be an advantage.
- Strong numerical and analytical skills with the ability to use a range of data insights and sources.
- Results driven with the desire to test, re-evaluate, optimise, and test again.
- Leading by example to demonstrate qualities of a strong team player.
- Demonstrating resilience, enthusiasm and a can-do attitude in the face of change.
- Exceptional communication and interpersonal skills.
- Ability to handle confidential and privileged information with sensitivity.
Main Responsibilities:
- Building and driving campaigns to engage customers.
- Ensuring all Sports CRM activities adhere to quality standards, regulation and brand guidelines.
- Analysing campaign performance and clearly articulating insight into how to improve engagement.
- Following existing strategic decisions and guidelines.
- Developing CRM knowledge and expertise.
- Collaborating closely with stakeholders to meet the needs of the department and the Company.
- Recognising commercial opportunities, gathering and analysing key information prior to making a commercial decision.
- Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
- Encouraging a data driven culture within the team and monitoring customer behaviours to optimise performance.
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