CRM Sports Coordinator

As a CRM Coordinator (Sports) you will responsible for planning and executing CRM Sports campaigns across multiple regions on time and to a high standard.

We are keen to welcome candidates for the role of CRM Coordinator (Sports) within the CRM team based in Malta. As a Sports CRM Coordinator, you will support the team in the daily tasks such as planning, testing, executing and analysing CRM campaigns.

You will be able to work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.

The role requires delivering plans across multiple territories; ensuring localised, industry and marketing-focused best practices are applied whilst adhering to all relevant regulatory and marketing standards.

You will be a self-starter who is comfortable with working with large data sets and learning complex systems, with a passion for sports and an understanding of customer behaviour, including knowledge of the promotions that appeal to our customers.

Preferred Skills, Qualifications and Experience:

• Excellent organisation and prioritisation skills with outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.


• Passion for sports and a good understanding of what appeals to, and drive engagement with our customers.


• Understanding of sports betting mechanics, promotions and KPIs is an advance.


• Comfortable in using CRM tools; customer data and engagement platforms.


• Previous CRM experience would be an advantage.


• Strong numerical and analytical skills with the ability to use a range of data insights and sources.


• Results driven with the desire to test, re-evaluate, optimise, and test again.


• Leading by example to demonstrate qualities of a strong team player.


• Demonstrating resilience, enthusiasm and a can-do attitude in the face of change.


• Exceptional communication and interpersonal skills.


• Ability to handle confidential and privileged information with sensitivity.

Main Responsibilities:

• Building and driving campaigns to engage customers.


• Ensuring all Sports CRM activities adhere to quality standards, regulation and brand guidelines.


• Analysing campaign performance and clearly articulating insight into how to improve engagement.


• Following existing strategic decisions and guidelines.


• Developing CRM knowledge and expertise.


• Collaborating closely with stakeholders to meet the needs of the department and the Company.


• Recognising commercial opportunities, gathering and analysing key information prior to making a commercial decision.


• Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.


• Encouraging a data driven culture within the team and monitoring customer behaviours to optimise performance.

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