Master of Science in Marketing Management
Global College Malta - Courses
Management Marketing
Start dateMultiple Intake |
BasisFull-Time |
CertificationMQF Level 7 |
PrerequisiteSee Below |
LocationIn-Person |
Duration18 Months |
Introduction
This course is designed to enhance and upgrade the general management knowledge, skills, and aptitude of the students with special attention and focus on marketing by giving them key inputs in the concerned areas through interactive lectures, case discussion workshops, roleplays, and self-learning exercises. The program is delivered on a full-time basis mode in each key area by means of a student-centric learning approach. The whole program is highly interactive, and it is expected to enrich the student’s knowledge in key managerial areas; sharpen their managerial skills; and enhance their professional competence in today’s highly dynamic business environment.
What you'll learn
Please click on the modules below to see the detailed learning outcomes.
Target Group
Middle to Senior organisational managers in commercial for-profit organisations, the public sector, and the voluntary sector who are keen to further enhance their knowledge, improve their skills and increase their competence in a broad range of Business and Management disciplines and functions, including Psychology.
Prerequisites
Prior to entering the Master’s program of study with the College, applicants should normally possess:
- A good degree from a recognised university institution or equivalent recognised higher education institution. Whilst a degree in a subject broadly related to Business and Management is advantageous, this is not essential. The application process will carefully consider the suitability of the student to successfully complete the program based on the information provided. Where appropriate, a discussion will be held with the applicant to determine their suitability, or
- A graduate-level professional qualification from a recognised University institution or appropriate comparable recognised higher education institution. A graduate-level professional qualification in a subject broadly related to Business and Management is advantageous. The application process will carefully consider the suitability of the student to successfully complete the program based on the information provided. Where appropriate, a discussion will be held with the applicant to determine their suitability, or
- Where appropriate, a pre-master’s orientation programme is approved by Global College Malta.
Students whose first Language is not English and who have not previously been exposed to spoken and written English at a reasonably advanced level will normally be required to demonstrate an English competence of IELTS 6.0 or equivalent. The College may undertake a video interview with the prospective student to better understand their English proficiency and, where appropriate, may also require a Medium of Instruction certificate from the student’s previous educational institution. The English language proficiency requirement may be waived if the student is a native speaker of English and has completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.
Applicants are strongly encouraged to have two or more years of relevant work experience, although this need not necessarily be continuous, and may have been undertaken on a voluntary or unpaid basis.
Course Modules
It is increasingly difficult for many organisations to restrict their services to domestic markets only. Accordingly, knowledge of international issues is of vital importance to all organisations whether they are actively involved in foreign markets or have foreign competitors in their home market.
At the end of the module, you will be able to:
- Be able to apply the key theoretical concepts of international marketing
- Be able to conduct marketing activities in foreign markets
- Be able to apply an organisation’s marketing mix in international marketing contexts
- Be able to critically examine the various international marketing strategies employed by businesses in global markets
Establishing close and productive relationships with customers is considered to be key to marketing success, and customer equity has become an important marketing performance indicator. The advent of digital technology and social media has had a major impact on the nature of customer relationships. Today, companies are seeking to engage the customer by creating interactive, participative marketing landscapes. The module provides students with the opportunity to explore theories and leading-edge research findings and apply knowledge by conducting small group discussions and/or activities. The module requires students’ active participation.
At the end of the module, you will be able to:
- Be able to critically evaluate consumer behaviour concepts and theories
- Be able to critically analyse factors affecting consumer behaviour
- Be able to critically evaluate relevant literature in consumer behaviour
- Be able to effectively apply consumer behaviour theories to inform marketing strategies/recommendations
- Be able to present research ideas based on a critical evaluation of theory and practice
This module is designed to allow students the opportunity to engage in a rigorous piece of personal and independent research arising out of their program of study and allied to their professional field, and to present their findings through a dissertation.
At the end of the module, you will be able to:
- Critically monitor and assess the circumstances within and around an organisation to determine when to recommend research projects be developed and approved
- Have the knowledge, understanding and authority to authorise the commissioning of appropriate organisation-relevant research projects
- Be able to implement research projects if so commissioned
In the absence of effective leadership, organisations will fail. This module explores the attributes of what makes an effective organisational leader, the techniques they employ, and how effective leaders are essential to sustainable succession planning.
At the end of the module, you will be able to:
- Be able to effectively apply higher-level leadership behaviors in different organisational circumstances
- Be able to effectively collaborate with colleagues to ensure the development of complementary and appropriate leadership approaches across the organisation
- Be able to critically monitor leadership behaviors across an organisation through a formal and continuing research process
The study of marketing plays an essential component of the knowledge, skills, and competence of middle to senior managers, particularly in a fast-moving and complex global marketplace. The module will develop high-level and advanced marketing knowledge and skills in the learner.
At the end of the module, you will be able to:
- Be able to critically analyse and demonstrate the relative importance of marketing to a specific business or organisation
- Be able to create a high-level brief for a market research organisation to carry out a specific research project based on sound organisational research
- Be able to supervise and monitor marketing spend as part of a continuing campaign for a specified organisation
- Be able to demonstrate the necessary competencies to be able to be responsible for generating customer interaction in an organisation’s market research approaches
This module provides students with a detailed and contemporary understanding of qualitative and quantitative research activities, as applied in a business and management context. The module will not only support students prior to commencing their dissertation but also help students to understand how data interpretation can support their role in effectively managing organisations at a senior level.
At the end of the module, you will be able to:
- Be able to monitor complex circumstances within and around an organisation to determine when to recommend research projects be developed and approved
- Be able to authorise the commissioning of appropriately complex organisation-relevant research projects
- Be able to manage complex projects if so commissioned by the organisation
This module develops an understanding of the particular challenges, opportunities, and strategies that are encountered by different types of service businesses. The module has two distinct elements: services marketing and relationship marketing.
At the end of the module, you will be able to:
- Be able to critically explain how the services sector operates in developed economies
- Be able to critically define and illustrate the main components of the services marketing theory
- Be able to critically appraise the way in which services marketing theory can be practically applied in the service sector
- Be able to develop and justify critical alternative marketing approaches that can be used by service managers
- Be able to present complex material relating to the topics both verbally and in written form
Successful and effective strategic planning and management are essential for any successful organisation. Middle to senior managers must be able to formulate robust and realistic strategic plans. This module explores high-level strategic planning concepts and practices.
At the end of the module, you will be able to:
- Be able to critically analyse the internal and external environment of the organisation
- Be able to create a detailed strategic plan for a chosen organisation
- Be able to represent complex views underlying the strategic plan to the most senior decision-making team of an organisation
- Be able to produce a detailed monitoring report on the progress of the strategic plan based on research of the detailed circumstances
This module accordingly introduces students to the core principles of how digital marketing and social media can help organisations to gain a competitive advantage. Information and communication technology is constantly and rapidly changing the way companies interact with consumers. Technological evolution continues apace and marketers are seeking to exploit it in new, creative ways. This module provides a comprehensive framework for understanding the contextual, strategic, and operational issues involved in the application of digital transformation to marketing.
At the end of the module, you will be able to:
- Be able to critically evaluate current developments, the opportunities and challenges of marketing technologies and discuss their future prospects
- Be able to critically identify issues in developing marketing strategies for the web and the mobile wireless web
- Be able to critically analyse the key issues involved in developing a digital marketing strategy
- Be able to critically assess and design, implement, and measure the success of an online promotional marketing campaign
- Be able to critically analyse digital marketing strategies for the web and the mobile wirelessweb.
Course Provider
Global College Malta is a prestigious and well-known private higher education institution in Smart City Malta, Kalkara.
We are known for delivering exceptional undergraduate and postgraduate courses that equip students with the skills and knowledge needed for successful and fulfilling careers.
With over a decade of experience, Global College Malta has earned a strong reputation for quality education and close ties with the local industry. Many of our graduates have gone on to excel in prominent roles within both Maltese and international organizations, showcasing the effectiveness and career potential of our courses.
Our lecturers are industry leaders, including entrepreneurs, C-suite executives, and academic scholars, who bring a blend of real-world expertise and academic excellence to the classroom. This unique combination creates an enriching learning environment for our diverse student body from around the world.
Global College Malta offers courses across four specialised schools: the School of Business, the School of Economics and Finance, the School of Health and Social Care, and the School of Logistics, Operations, and Informatics. Each school provides a range of undergraduate and postgraduate courses designed to meet industry needs. Additionally, our School of Business offers a Doctor of Business Administration course for those seeking advanced leadership roles.
We are known for delivering exceptional undergraduate and postgraduate courses that equip students with the skills and knowledge needed for successful and fulfilling careers.
With over a decade of experience, Global College Malta has earned a strong reputation for quality education and close ties with the local industry. Many of our graduates have gone on to excel in prominent roles within both Maltese and international organizations, showcasing the effectiveness and career potential of our courses.
Our lecturers are industry leaders, including entrepreneurs, C-suite executives, and academic scholars, who bring a blend of real-world expertise and academic excellence to the classroom. This unique combination creates an enriching learning environment for our diverse student body from around the world.
Global College Malta offers courses across four specialised schools: the School of Business, the School of Economics and Finance, the School of Health and Social Care, and the School of Logistics, Operations, and Informatics. Each school provides a range of undergraduate and postgraduate courses designed to meet industry needs. Additionally, our School of Business offers a Doctor of Business Administration course for those seeking advanced leadership roles.