Data and Web Analytics
Digital Marketing Institute
Data Science Web / Graphic Design
Start dateFlexible |
BasisPart-Time |
CertificationShort Course |
PrerequisiteNone |
LocationRemote |
Duration10 Hours |
Introduction
Learn about Data Analytics, Reporting, Data Management, AI, Machine Learning and Security best practices, and understand how to configure GA4 and Universal Analytics with this short online Data and Web Analytics course.
What you'll learn
This course will help boost your career through a blend of expert-led video tutorials, case studies, and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data-driven decisions.
- 4 Interactive Modules.
- Associate Level Certification.
- 10.5 Hours of self-paced learning content.
- FREE DMI Membership included.
- Practical Toolkits and Templates.
Course Modules
Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection.
Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data and use reports for insights on campaign performance.
Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.
Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data.
Course Provider
DMI is the global standard in Digital Marketing Certification. The company's mission is to support marketers achieve their learning ambitions and help them realize their full potential.
DMI is the world's leading provider of Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
DMI is the world's leading provider of Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.