You’ve found a job that excites you. The role sounds like it was practically made for you. That’s until you scroll down to the requirements and realise… you don’t tick every single box. Sound familiar. Here’s the truth: most candidates don’t meet 100% of the listed criteria. And many employers know that (and an employer or hiring manager worth their salt would understand this!). What matters more is how you present what you do bring to the table, and how you position yourself as someone who’s willing to learn. Here’s how to approach a job application when you don’t meet every requirement.

1. Read beyond the checklist

Not all job requirements carry equal weight. Some are must-haves. Others are nice-to-haves. The problem is, job ads don’t always make that clear. It’s helpful to look for clues in the language: “Essential” or “required” are core skills that are expected of someone in this role. On the other hand, “preferred,” “advantageous,” or “bonus” are “added value” skills that will give you an edge If you have them but aren’t absolutely necessary.

Focus on how well you match the key responsibilities and core skills. If you’re strong in those areas, it’s worth applying.

2. Highlight transferable skills

Even if you haven’t used the exact tools or held the exact title before, you might have relevant experience that translates. For example: No team leader title? Maybe you trained or guided new staff. No CRM experience? Perhaps you’ve used similar systems in another role. Show that you understand the goal of the requirement, even if your path looks different.

3. Show you’re coachable

Employers value someone who can learn quickly, adapt, and ask the right questions. Use your cover letter to show:

• Your interest and curiousity in the role or company
• Specific ways you’ve picked up new skills in the past
• A proactive attitude toward growth

It’s not just about what you know now, more than that, it’s about how you approach what you don’t know yet.

4. Don’t downplay yourself

It’s easy to focus on what you lack, but make sure your CV and cover letter lead with what you offer. Confidence counts, and it’s often the deciding factor between two equally skilled candidates!

Own your strengths. Be honest about your experience, but don’t apologise for not being “perfect.” Few candidates are.

5. Apply anyway, if the role genuinely interests you

If you’re excited about the position, align with the core of the job, and feel ready to grow into the rest, apply. You’re not wasting anyone’s time. You’re putting yourself forward with intention.

The worst outcome? You don’t get the job, but you get practice in applying, writing, and presenting yourself. The best outcome? You surprise yourself… and your potential employer.

Leaving you with this:

You don’t need to meet every single requirement to be the right fit for a job. You need to show potential, initiative, and a willingness to learn.

So if you’re hesitating over a listing because you’re not a perfect match, apply anyway. You might be more ready than you think.

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