Applying for jobs can feel like a numbers game—send out enough CVs, and surely one will stick, right? Not quite. Employers can spot a generic CV from a mile away, and it often ends up at the bottom of the pile. The truth is, taking the time to tailor your CV for each role can significantly boost your chances of landing an interview.

So, how do you customise your CV without rewriting it from scratch every time? Let’s break it down.

Why Tailoring Your CV Matters

Hiring managers often sift through dozens (if not hundreds) of applications. A CV that speaks directly to the role stands out instantly. When your skills and experience align with what an employer is looking for, you show that you’re not just qualified—you’re the right fit.

Plus, many companies use applicant tracking systems (ATS) that scan CVs for keywords related to the job. If your CV doesn’t include relevant terms, it might not even make it to a human recruiter.

1. Start with the Job Description

The best way to tailor your CV? Use the job description as your guide. Read it carefully and highlight key skills, qualifications, and experience that the employer is looking for. Then, adjust your CV to reflect these priorities. For example: If a job description mentions “project management” multiple times, and you have experience in that area, make sure your CV clearly highlights it.

2. Customise Your Personal Statement

Your personal statement (or CV summary) is the first thing recruiters read—so make it count! Instead of a generic intro, tailor it to match the role. The following may sound generic: “Experienced marketing professional with a strong background in digital strategies.”

A more tailored statement would say: “Results-driven digital marketing specialist with five years of experience creating high-impact social media campaigns and SEO strategies, looking to drive brand growth in a fast-paced tech environment.” The second version speaks directly to a specific role, increasing your chances of catching a recruiter’s attention.

3. Highlight Relevant Experience

You don’t need to list every single job you’ve had—focus on the most relevant experience for the role you’re applying for.

If you’re switching industries or applying for a slightly different role, emphasise transferable skills. For example, if you’re moving from customer service to sales, highlight your ability to communicate effectively, solve problems, and handle client relationships.

4. Use Keywords from the Job Posting

Many companies use ATS software to scan CVs before they reach human eyes. To get past this filter, use the same keywords and phrases found in the job description.

For example, if the job ad mentions: “Data analysis”, “Stakeholder management”,“Strategic planning”, make sure those terms appear naturally in your CV (assuming you have experience in those areas!).

5. Adjust Your Skills Section

Your skills section is an easy place to tweak your CV for each application. Prioritise hard and soft skills that match the job. For example: If you’re applying for a graphic design role that emphasises UX/UI, highlight Figma, Adobe XD, and user experience design instead of just listing “graphic design software.”

6. Keep It Concise and Easy to Read

Recruiters spend an average of 6-7 seconds scanning a CV—so make yours easy to skim. Use clear headings, bullet points, and a simple layout. Avoid long paragraphs and overly technical jargon unless necessary.

7. Double-Check for Accuracy

Once you’ve tailored your CV, give it a final review. Ensure there are no inconsistencies (like outdated job titles or incorrect dates) and that it flows naturally.

Will you tailor your CV?

Tailoring your CV might take a little extra time, but it’s one of the best ways to stand out in a competitive job market. A well-customised CV shows employers that you’re serious about the role, not just mass-applying to everything you see. Next time you hit “apply,” take a few extra minutes to fine-tune your CV. It could make all the difference in landing that interview!

Have you ever tailored your CV and seen a difference? Share this article with a friend!