Job Description
We are currently seeking an E-Commerce Coordinator to join our team.
The job of E-Commerce Coordinator is executed satisfactorily by:
- Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third-party portals, directories and websites where the hotel is listed and / or distributes inventory.
- Report, analyse and act upon the Kempinski website statistics (using brand key performance indicators).
- Assist in reaching the targeted website sales and distribution goals.
- Ensuring consistent brand delivery through social and digital channels.
- Supporting the brand’s channel and distribution strategy.
Key responsibilities
- Website management
- Ensure website content (picture and text) is always up to date in all languages available, according to the corporate standards, and as per the CMS guidelines.
- Ensure the mobile website is properly updated.
- Monitor and assist the Revenue Manager in ensuring rate parity throughout all electronic distribution channels.
- Liaise with the corporate office for deploying website enhancements and functionality upgrades.
- Review and maintain rate and room type descriptions in OWS (e.g. translations, images,etc.) in coordination with the Revenue Manager.
- Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
- Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers.
- Ensure that local experiences are published on gha.com.
- Search Engine Optimization (SEO)
- Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
- Update and optimize meta descriptions and tags.
- Analyze budget investment vs ROI for corporate SEO activities.
- Email marketing
- Prepare and send, with regular frequency, corporate Email Newsletters to all qualified guests/individuals that have subscribed to receive the hotel e-newsletter.
- Ensure emails are in line with the strategy and corporate guidelines (i.e. Corporate Identity, preferred vendors and systems).
- Analyze email productivity and profile segmentation.
- Assist the Revenue Manager in optimizing up-sell messaging during the guest reservation cycle.
- Social media
- Update and manage the hotel representation and social media channels as per corporate policies and guidelines.
- Ensure proper monitoring and active response of the hotel’s social media presentation and online reputation management tool, maintaining a consistent representation of the brand.
- Digital marketing
- Develop and implement e-marketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
- Monitor and report brand name hijacking that dilutes direct web revenues.
- Establish and implement the hotel’s annual advertising plan for all digital channels.
- Assist on matters related to creative and media planning for PPC and display campaigns.
- Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities (i.e. special promotions / offers etc.).
- Review and monitor your hotel’s primary competition set on a regular basis online and ensure / maintain competitiveness and ‘web appeal’.
- Photo optimization
- Ensure the picture quality loaded on all brand and 3rd party web sites and social media are according to the corporate identity guidelines.
- Identify signature shots representing both, the hotel and the brand.
- Website analytics
- Analyze the website user behaviour, site performance, source of referrals, etc; and act accordingly.
- Analyze the website production (bookings) reports available from the website statistical package and/or from the hotel’s Opera property management system.
- Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices, including brand web contribution as % of room revenues.
- Training / education
- Participate in mandatory corporate web-related trainings offered and brief the respective heads of department where necessary.
- Participate in the monthly revenue and e-commerce corporate calls.
Education:
- Minimum of undergraduate, Baccalaureate (Abitur) A’ level. Or
- Professional certification (Bachelor, university degree, Hotel School diploma).
Experience:
- Content management system usage.
- A minimum of 1 year experience in Web and Electronic.
- Distribution or digital marketing.
Languages:
- Fluency in English – excellent oral and written skills.
- Additional language – beneficial.
Competencies:
- Passionate in achieving web traffic and revenue goals.
- Relevant experience in web. Hotel operations and revenue management experience are a plus.
- Detail-orientated and hands on.
- Team player with strong interpersonal skills.
- Demonstrate self-confidence, energy, enthusiasm and motivation.
- Ability to investigate systems malfunctions or user-input errors.
- Embrace the shift in digital / social marketing.
- Ability to analyze data, make meaningful conclusions and base sound decisions and strategies on these.
- Knowledge of industry-specific measurements and best practices regarding PPC, SEO, SMO, CTR etc.
- Ability to adapt to a frequently changing market environment.
- Be proactive and able to ‘think outside of the box’.
Computer literacy adapted to the field of training:
- Proven working knowledge of Microsoft Office to include MSWord, MSExcel and MSPowerpoint.
- Content Management System (open source).
About Kempinski Hotel San Lawrenz Gozo Malta
The Kempinski Hotel San Lawrenz is an exclusive hideaway resort with all the comforts 5 stars can offer. It provides 140 airy rooms, each of which are elegantly decorated in a traditional Maltese style. The entire resort creates the ideal surroundings to relax the mind and body.
